'BODEDEREK

Apologies, the proposed story "Can You See Me?" is not ready to be posted. January 2013 for me, has been a challenge. The extremely cold weather threatened when the central heating packed up. The burst pipe filled my work/living space with cold water, saturating the walls and resulted in my hasty exit from a damp bedroom. The weather was only one of the many things that has made january so far, a challenge. Everything that could go wrong, simply went wrong. It would have been very easy for me to throw my hands in the air and give up. I soldiered on, worked around the problems when I could. I had to, because I believe it is all worthwhile. Still a work in progress, the website www.MusicArtinDesign.com  is up. A tentative step at a very difficult time, this one too, is worth all the trouble.  Creators of music, practitioners of art and design are welcome to contribute posts, ideas, concepts together with samples of their work. I am looking for people who would l...

Music and entertainment artists must constantly evolve to stay in business.  Today's music artists has to be more than a musician, singer or instrumentalist. Being any of those is now considered as just a job description. What makes today's artist stand out is the branding, i.e. the artist has to become a brand in his or her own right. This is what will give the artist an edge over his peers in what is now considered a very competitive and high risk endeavour.  Getting the brand image to stand out, is almost more important than the product itself. So to be recognisable today, an artiste with a product such as digital downloads, CDs and Video not only has to merchandise items such as tee shirts, baseball caps etc., they will have to have a branded image. The artist has to become a brand in their own right. The main essence of the brand will be unique to the artist themselves. Since the subject (the artist) is the brand, the factors to consider will be the image the perso...